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Tobacco Industry Tactics: A Look in Company Files
Description: Presentations based on research in UCSF's Legacy Tobacco Documents Library (http://legacy.library.ucsf.edu) about the industry's marketing, advertising, manufacturing, scientific research about and sales of tobacco products as well as their political activities.
Subjects: Public Health, Public Policy & Administration
Last updated: 2011-09-21
Category: Public Interest
Access: Public
Podcast Owner: Kim Klausner
 Episode Title
Conquering Young Adult Consumers 2008-08-07 Philip Morris and RJ Reynolds tried to attract young adults to cigarette smoking through controlled circulation magazines. This presentation shows how they did it. Play
Tobacco Industry Efforts to Undermine the American Stop Smoking Intervention Study (ASSIST) 2008-08-07 Shows how the tobacco industry monitored and interfered with ASSIST, the largest government-funded demonstration project to help states develop effective strategies to reduce smoking in the 1990s. Play
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